Duplicate this page before you start editing
Jen-X Website Design and Strategy’s Wicked Awesome Wireframe
A Structured Homepage/Sales Page for Optimal Conversion
(Yep…you can follow the same structure for a sales page too!)
✓ Value 1
✓ Value 2
✓ Value 3
✓ This is a statement or question demonstrating the cost of not doing business with you as a checklist.
✓Simply edit all these checkpoints with your statement or questions.
✓But be consistent. Don’t mix up statements and questions. Either use all statements or all questions.
“The Stakes” Headline Goes Here (Option 2)
Replace this block with an image that reflects the pain your customers are feeling, then delete this text (obvi).
Don’t get too negative—it’s off-putting.
Headline for “The Pain” Goes Here
“The Value” Headline Goes Here
“What’s Your Streed Cred” Headline
You can put a picture of you or your business or your team here. Something that represents the “Street Cred” text. This is unique to your business. It’s a “Feel good” photo.
How can you reassure your customer you have what it takes to solve their problem. Don’t brag. Just show you have the ability. Make sure the evidence of your street cred directly relates to solving the problem your customer is facing.
Be careful, if you communicate too much street cred and not enough empathy, you’re making it about you.
Include 3 or 4 testimonials on your website if possible. Most companies get this wrong. They are too long and rambling. Edit them down.
Statistic
Statistic
Statistic
“Testimonials” Headline Goes Here
“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Cursus eget nunc scelerisque viverra mauris in aliquam sem. In hac habitasse platea dictumst vestibulum. Eget lorem dolor sed viverra ipsum nunc aliquet. Pellentesque sit amet porttitor eget dolor morbi.”
Jane Doe, Name of Business
“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Cursus eget nunc scelerisque viverra mauris in aliquam sem. In hac habitasse platea dictumst vestibulum. Eget lorem dolor sed viverra ipsum nunc aliquet. Pellentesque sit amet porttitor eget dolor morbi.”
Jane Doe, Name of Business
Headline For “Make it Easy” Section Goes Here (Option 1)
-
Step #1
Briefly describe the benefits of this step here.
-
Step #2
Briefly describe the benefits of this step here.
-
Step #3
Briefly describe the benefits of this step here.
Headline for “Make it Easy” Section Goes Here (Option 2)
❶ This is step 1 of your plan.
This is a short description of the benefits of step 1.
❷ This is step 2 of your plan.
This is a short description of the benefits of step 2.
❸ This is step 3 of your plan.
This is a short description of the benefits of step 3.
Headline for “Price/Package Choices”Section Goes Here
Basic
$0000
-
Spell out what customers get with each price point.
To add features, simply click “back,” then “add.”
-
You can list your price here or be even more transparent and list them in the title. ↑
Intermediate
$0000
-
Spell out what customers get with each price point.
To add features, simply click “back,” then “add.”
-
You can list your price here or be even more transparent and list them in the title. ↑
Advanced
$0000
-
Spell out what customers get with each price point.
To add features, simply click “back,” then “add.”
-
You can list your price here or be even more transparent and list them in the title. ↑
FAQs
-
This is where you put the response.
-
Description text goes here
-
Description text goes here
-
This is where you put the response.
-
CYA = “Cover Your Ass”
-
Description text goes here